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WebOUR PRODUCTS ARTA reduces the friction of buying and selling high-value goods by addressing key pain points with regards to shipping including cost transparency, latency, and other logistics challenges inherent in shipping these items. WebJun 23, 2024 · Friction occurs when something disrupts the customer’s flow and discourages or distracts them from completing their purchase. Obstacles can … WebAug 7, 2024 · Focus on Situational Awareness to Reduce Buyer Friction. Published: 07 August 2024 Summary. Technology and service providers too often use sales processes that are self-benefiting in place of those that make buying easier for customers, creating friction between how products and services are sold and how buyers want to buy. TSPs … tammy harris attorney